Masters, Mountains & Magicians

By Per Holmlöv

"Best book on Åre
– in English"

Mountain magic draws us to Åre and adventures

The Masters are athletes who competed and compete in international events such as Ski World Cup and Ski World Championships: starting with Stig Sollander over Ingemar Stenmark, Pernilla Wiberg, Anja Pärson, to André Myhrer and Frida Hansdotter and coming generations.

The Mountains are Åreskutan, Mullfjället and Renfjället. They provide the best terrain for top level competitions as well as a playground for recreational skiing, hiking and mountain biking.

The Magicians are men and women who have created structures and conditions on the mountains and the welcoming atmosphere and hospitality in the village. They are enthusiasts who keep the Åre culture vibrant and alive today.

The Tales tell Åre history and the local’s favourite outdoor activities: mountain biking, sledge dogs, horseback riding, orienteering or moose hunting. Tales give inspiration and keep memories alive.

A word from the author

About the author

Per Holmlöv lives in Järpen with his wife Lisa, dogs Jaque and Siri and his horse Vilma. He has been an international management consultant
since 1970 and has earlier published:

  • Transaktionsanalys för dig, written together with Håkan Palm, Bonniers 1978
  • Maktlös? Bookhousepublishing 2007
  • Lycka är ett Sommarskepp, Norstedts 2009
  • Blå Sommar och Röda Segel, Norstedts 2011

”I want this book to be an inspiration and to keep memories alive”

Contact the author: per@aremasters.com



You can order your book directly from our online shop.
229 SEK — Free shipping on all orders.

  • Åre – Masters, Mountains & Magicians kr229