Åre – Masters, Mountains & Magicians
Mountain magic draws us to Åre and adventures
The Masters are athletes who competed and compete in international events such as Ski World Cup and Ski World Championships: starting with Stig Sollander over Ingemar Stenmark, Pernilla Wiberg, Anja Pärson, to André Myhrer and Frida Hansdotter and coming generations.
The Mountains are Åreskutan, Mullfjället and Renfjället. They provide the best terrain for top level competitions as well as a playground for recreational skiing, hiking and mountain biking.
The Magicians are men and women who have created structures and conditions on the mountains and the welcoming atmosphere and hospitality in the village. They are enthusiasts who keep the Åre culture vibrant and alive today.
The Tales tell Åre history and the local’s favourite outdoor activities: mountain biking, sledge dogs, horseback riding, orienteering or moose hunting. Tales give inspiration and keep memories alive.